Blue KC, Kansas City Royals Win 2 Regional Emmy Awards for Behavioral Health Initiative
Shut Out the Stigma and “Not Good Enough” documentary recognized by prestigious television academy
Blue Cross and Blue Shield of Kansas City (Blue KC), in partnership with the Kansas City Royals, won two regional Emmy awards for the behavioral health initiative, Shut Out the Stigma, and its corresponding documentary, “Not Good Enough.” The Mid-America chapter of the National Academy of Television Arts & Sciences (NATAS) presented the awards during a ceremony on Oct. 26, 2024, in Overland Park, Kansas.
The Shut Out the Stigma initiative provides support for behavioral health as a part of whole-person well-being, and focuses on removing the stigma surrounding mental health. The initiative won the 2024 Mid-America Emmy Award for Community Service. The “Not Good Enough” documentary, as part of that initiative, won the 2024 Mid-America Emmy Award in the Documentary – Cultural category. The documentary is a 45-minute look into the perspective of our youth athletes and the toll perfectionism takes on their behavioral health.
“We are thrilled to be represented in the television industry for our important work with the Royals,” said Christina Lively, Blue KC Chief Marketing Officer. “Our goal is to spread awareness about youth athlete mental health and how we as parents, coaches and teachers play one of the most important roles in their lives. By having the regional Emmy chapter recognize the documentary and initiative, we feel like we are increasing that awareness to a broader audience.”
NATAS Mid-America is one of 19 regional chapters of the National Academy of Television Arts and Sciences, headquartered in New York City. The Mid-America chapter was chartered in 1962 and began honoring outstanding achievement in this region with local Emmy Awards in 1976. The chapter encompasses television markets in Missouri, Iowa, Illinois, Arkansas and Louisiana.
The Shut Out the Stigma initiative and award-winning documentary, “Not Good Enough,” have captured recognition from five different industry organizations, including:
- Mid-America Emmy Awards on Oct. 26, 2024
- Winner in the Community Service category for Shut Out the Stigma
- Winner in the Documentary – Cultural category for “Not Good Enough” documentary
- National The Telly Awards in May 2024
- Silver award in the General-Branded Content category
- Silver award in the General-CSR: Corporate Social Responsibility category
- Silver award in the General-Documentary: Long Form (Above 40 minutes) category
- National The Webby Awards in May 2024
- Honoree in the Advertising, Media & PR – Advertising Campaigns; Best Partnership or Collaboration
- National PR News Digital Awards in Spring 2024
- Honorable Mention status in the Corporate Social Responsibility category
- Honorable Mention status in the Corporate Community Partnership category
- Local American Advertising (ADDY) Awards on Feb. 10, 2024
- Gold status in the Corporate Social Responsibility – Film, Video and Sound category
- Silver status in the Integrated Media Corporate Social Responsibility Campaign category
Congratulations to our fellow Emmy honorees, listed here.
Blue KC supports the Kansas City community through impactful sports partnership programs.
Shut Out the Stigma
