Community & CultureSports Partnerships
Oct 2, 2024
4 Minute Read

Blue KC’s “Shut Out the Stigma” Raises More Than $30,000 for Local Organizations in 2024

Blue KC, in partnership with the Kansas City Royals, is proud to announce that Shut Out the Stigma – an initiative that promotes Behavioral Health as a part of overall health and well-being and focuses on removing the stigma around mental health – has raised $32,280 in support of six behavioral health organizations in Kansas City. The total amount is the most in one season since Shut Out the Stigma began in 2021.

Throughout the entire Royals 2024 regular season, Blue KC, the “Official Health Insurance Provider of the Kansas City Royals,” donated $30 each time a Royals pitcher recorded a shutout inning. Based on the total number of shutout innings by Royals pitchers each month, Blue KC made a donation to a different Kansas City area behavioral health organization that promotes mental health through participation in sports, including: Sunflower House, NAMI Greater Kansas City, The Children’s Place, Reconciliation Services, Girls on the Run Greater Kansas City and KidsTLC, Inc.

Shut Out the Stigma, now in its fourth year, has raised more than $120,000 going to 21 different behavioral health-focused organizations in the local community.

In the latest installment of this initiative, Shut Out the Stigma is focused on providing awareness to parents on how their interactions with their youth athletes can have long lasting impacts… shutting out a factor to future behavioral health issues. The award-winning documentary “Not Good Enough” launched late in 2023 as part of this program. The goal of the documentary is to emotionally resonate and cause people to reflect on their behavior to foster more positive interactions with their youth athletes. Ideally, the documentary would become required viewing for all coaches, parents, and guardians in Kansas City – and throughout the country!

For additional information, content, and resources, visit shutoutthestigma.com. To watch Not Good Enough – the 40-minute documentary for free – visit shutoutthestigma.com/documentary.

Blue KC supports the Kansas City community through impactful sports partnership programs.

Shut Out the Stigma

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