Blue KC’s newest brand awareness campaign, Benefit of Blue, is now in-market. The Blue Cross Blue Shield Association-developed campaign reinforces Blues are different than other healthcare companies. It emphasizes Blue KC is:
- Easy to work with
- Has employer and employee best interests at heart
- Provides exceptional customer service
The campaign launched May 17 and is running on TV, digital display banners, paid social, email, and print. See some of the creative:
Paid Social
Print Ad
